Everyone understands at this point that duplicate content is a no-no, particularly in the eyes of Google. Before, content marketing experts got away with re-running the same piece of content 10 to 20 times, but not anymore. Now, you need to be strategic and disciplined enough to consistently create new, engaging content. A Search Engine Optimisation company can provide content marketing services to make sure your blog site is always fresh and unique. But what about all of the hard work you have already put into past content? Should they continue being pushed down in to the ranks, far from visibility, even if they are still highly relevant?
We learn that evergreen content is actually a key component in content marketing strategies. However, if you are posting content many times per week, that evergreen content will probably do not be seen. What exactly can you do to maintain the value of you old content without getting in trouble with Google.
Transform Posts into an Infographic – Consumers are highly visual, which is why they love posts that have images. Infographics are even better because it combines imagery and valuable information. You need to implement charts, graphs and photos to assist explain the information being portrayed. Catchy colors can also be recommended to aid draw in people’s attention.
Create a List Post – In case you have plenty of posts about a specific topic, choose the top 10 to 20 (preferably the most popular) and use them in a new list-format post. Add images towards the post, possibly those used from the previous blogs, or create new ones. This way, it can be posted on social media sites like Pinterest, Instagram, Twitter and Facebook.
Update with New Information – Posts which are data-driven can be updated every several years as new details are released. Spend some time to look into the same topics and introduce new data into the post before republishing it. Only focus on people who were popular and highly valuable. You can also rewrite completely to incorporate the updated information.
Create a Quiz or Worksheet – Quizzes are incredibly popular, especially on social networking. You can go ahead and take information you have in a post and create a quiz. Try to create questions that are fun and mix it with common knowledge as well as others that are a bit more challenging. An alternative choice is always to create a form a treadmill-page worksheet.
Compile Into an eBook – Once you have written extensively on the particular topic, you can take those posts and organize them into an eBook. You can either market it or offer it as a an incentive to have individuals to sign as much as your subscriber list.
Write ‘Did You Know’ Posts – Certain headlines tend to be more attention-grabbing as opposed to others. ‘Did you know’ posts are popular simply because they offer to show something people may not have known. This doesn’t must be long content either. Take a prior post and utilize that info to generate graphic that can easily be shared.
Compile ‘Best Of’ Posts – Niche-specific posts can be compiled into a ‘best of’ post. You can do that one monthly with all the content that has performed exceptionally well. You don’t must include everything written on the topic, just select five to ten.
Create an FAQ Post – Determine the top questions individuals your industry have and make use of past content to reply to those questions. You can formulate these questions into an FAQ post, so that it’s easily digestible. This too can be produced zlpxzf a shareable infographic.
They are only some ideas you can implement to revamp your existing content. If you need help with your SEO, consider working with a professional SEO agency.
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