Approximately ninety-five percent of online traffic comes from search engines, lorded over by the leviathan Google. Search engine optimization services are heavily targeted toward ranking high on the first page of Google, as 70% of all web traffic coming from the said search engine giant go these high ranking pages.
Given that websites are at the mercy of Google, it is easy to become preoccupied with satisfying its algorithmic needs and performing better in search results pages (SERPs). In these cases, user experience is generally relegated towards the background while ranking dominates the foreground.
However, in a recent video featuring Google’s Matt Cutts, he reiterated the central role user experience plays within an SEO campaign. He encourages every SEO agency to not just focus on the actual ranking indicators and invest a good deal of your time and resources in developing highly compelling and relevant content.
How you can Bridge the space between SEO and User Experience
Search marketing services and improving user experience are two separate marketing specialties and they ought to be considered such before they are reconciled. An SEO professional will focus the rankings while a conversion specialist will concentrate on elevating the knowledge your website gives in your visitors.
It’s like the way the brain operates. The consumer experience specialists act like the brain’s right hemisphere taking charge of creative activities. The SEO professionals match the role of the brain’s left hemisphere which can be more analytical and numbers oriented.
While the two concepts fulfill very different objectives, they are closely tied in together even though exclusive from one another, they operate symbiotically to produce the most effective internet marketing results possible.
Here are a couple of tips on how you can fuse Search engine optimization services with tactics to improve user experience:
1. On the upper percentage of your webpage which can be what customers see first, enrich it with visually arresting web elements which will draw them in and can compel them to remain your website. If you possess the budget to enjoy, you can ask your web developer to include other interactive elements like flash presentations, augmented reality, videos, games, etc.
2. The lower half of your site can have features and content that are more online search engine-friendly and rankings related.
Enhancing Your Site’s User Knowledge of a Blog
Blogging is one of the most widely used techniques if you want to put in a new dimension to your site. As basic as it may seem, maintaining your blog for your company is not just a walk within the park. Truth be told, you will find fundamentals and technicalities that must be satisfied in order to get a blog to fulfill its purpose.
· Many blogs on the web are just different permutations of verbal diarrhea or carelessly woven words. A sound writing style is imperative for successful blogging. Your website can require a single format all throughout or perhaps you can have a different voice from a single entry to another.
· In terms of blogging, formatting is definitely not superficial and works hand-in-hand with strong content. Pay close focus on layout, imageries, typographies, etc. The final goal is to possess a blog which is easy to your eye area.
SEO and user experience – they do not possess to exist in a predatory relationship. With the right xpghav of web elements for online search engine spiders and human users, your web site should rank high while giving web users a wealthy online experience.
Author is doing work in a web Marketing company as Hialeah SEO. He likes to write informative articles on various topics associated with Internet Marketing. Through this article, he wants to share his knowledge with individuals who are planning to hire a search engine optimization Company for their businesses.